Services · Custom Software Development

Software built around your workflow, not a template.

When off-the-shelf software makes you bend your process to fit its features, it's time for something built around how your business actually works.

$10k+
Typical starting scope
4–8
Weeks to production
0%
Hourly billing

The problem

Generic tools force compromises.
Compromises compound as you grow.

A workaround here, a manual export there, a feature you pay for but never use. Every off-the-shelf tool asks you to bend your process to fit its features — and every one of those small compromises gets more expensive the longer your team works around it.

Off-the-shelf software

Built for everyone. Fits no one exactly.

Generic tools are built to serve the widest possible market, which means your specific workflow is never quite what they had in mind.

  • Manual exports and re-entry to bridge the gaps
  • Paying for a feature set most of which you'll never use
  • Workarounds that become permanent process
Custom software

Built for your workflow, specifically.

Designed around how your business actually operates, with AI embedded wherever it removes manual work.

  • No re-entry — your workflow is the data model
  • Only the features your team actually needs
  • AI handles the manual steps a generic tool never could

What we build

A system designed around
your workflow, not a template.

Not a template with your logo on it — an architecture scoped to your actual process, with AI embedded wherever it removes manual work.

Deliverables
  • Custom architecture, scoped to your workflow
  • Production deployment and documentation
  • Integrations with your existing tools
  • Handover or ongoing retainer, your choice
Next.jsReactNode.jsRuby on RailsClaude APIPostgreSQL

Process & pricing

Scoped to your workflow,
priced before we start.

Complexity varies more here than in any other service we offer — the proposal after discovery is where the real number gets set.

01Discovery call — free, 30 minutes. We map the workflow and where the compromises are costing you.
02Scoped proposal — fixed price and timeline, within 5 business days.
03Architecture design — data model and AI layer designed around your workflow. You approve before we build.
04Build, with weekly demos — on real data, in a staging environment you can access.
05Deploy + hypercare — 2 weeks of tuning after launch, optional retainer after that.
$10,000+
Typical starting scope
$10–30k
Most complete engagements
$2,500/mo
Optional retainer

FAQs

Questions before
the call.

A SaaS MVP is a new product built to test a hypothesis with outside customers. Custom software is usually built for internal use or a specific workflow inside your existing business — the scoping and pricing differ accordingly.
Yes — we regularly work alongside an existing team, handing off documentation and access rather than building in isolation.
Most commonly Next.js, React, Node.js, and Ruby on Rails, chosen based on what fits the workflow and what your team already knows.
Yes — a codebase review is part of the discovery process for any existing project before we scope new work.
We only take on a small number of builds at a time, so if we can't meet your timeline, we'll tell you honestly on the discovery call and point you to someone we trust rather than overcommit. Ongoing support runs on a monthly retainer with response expectations agreed upfront.

Working around software that doesn't fit how you work?